Evolve Medical | coordinating take-off
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CONCEPT

Generating impact on the health care system

The concept of Evolve is to generate impact on the health care system in orthopedics, trauma-surgery and rehabilitation. This is achieved by introducing new effective treatment techniques.

The concept of Evolve has been developed by Baat Medical (The Netherlands). Within Evolve, the emphasis lies on continuous cooperation of the disciplines medical, engineering & commercial right from the start. This cooperation has enabled us so far to execute projects with a high rate of success. We illustrate this with some products that we developed or that we are developing: TriaC brace; Gannet; Clavicle fixing device.

evolve 05

It is the responsibility of Evolve to maintain the interests of all participating partners and to stimulate the open cooperation between partners for a long period of time.

We have shown an illustration of typical projects. Ideas are being screened thoroughly and, upon agreement by all parties involved, the project can take off. Once a revenue stream of at least 100,000 Euro has been achieved (preferably more than 250,000 Euro), a specific purpose vehicle (SPV) will be founded, financed by a venture capital company. In this stage substantial market penetration will be achieved, preparing the SPV for a strategic cooperation or exit.

It is imperative that all parties involved (the executing partners: medical, technical, marketing) and the facilitating partners (e.g. hospitals, grants, capital suppliers) are prepared to work at least five years together. The creation of value is achieved by the open cooperation between all parties for a long period of time.

example projects
BACKGROUND

Requirements

Innovation must lead to the introduction of new effective treatments of patients while having an impact on health care.

This requires two elements, (i) the development of a new application by a team that has ample experience in medical, engineering and commercial aspects and (ii) the change of perception by existing structures in health care, because the decision to make use of innovations lies here.

Challenge

The challenge is two-fold: developing the innovation (medical, engineering, commercial) and influencing the existing structures to make use of the innovation. In general, financing such a project to overcome the innovation chasm is not easy because of these two challenges at the same time. Evolve has the track record for establishment of a professional structure to manage market introduction.

OBJECTIVE

Improve treatment while cutting the overall costs of health care

The objective of Evolve is to improve treatment while cutting the overall costs of health care. Our ambition is to improve effectively the process of innovation by defining and executing the necessary steps (stages) and by communicating with health care professionals. If this ambition can be realized, more innovations will be reaching the market and will become available for surgeons and patients.

TYPICAL PROJECT

A new idea emerges

Of course, it would be a fine idea that your invention will have impact on health care. We, the Evolve team, will do every effort that leads to the introduction of new effective treatments of patients while having an impact on health care.

In order to meet mutual expectations, we have to understand the cooperation model. Generally, total gross expenditures for a project leading to the introduction of new effective treatment amounts to several million Euros. Hence, all parties must realize what is needed to generate a successful project.

From the projects that have been offered to us in the last two years, we have accepted only one third. Of course, it’s not a pleasure for us to turn down a project, but, on the other hand, we think we have so much experience that we have the impression to differentiate between potential successful projects and projects that are looking fine but will never have an impact on health care. Maybe, we’re sometimes not making friends, however, it’s our duty to be sincere in our opinion on new projects. And, please, remember, when we are turning down a project, we are protecting you as well.

prerequisites for a successful project

patent position

A patent position has been explored and is feasible; also the patent can be transferred to the mutually funded company later on. Generally, the co-owner of the patent is the employer and the employer must agree on this. Furthermore, it has to be agreed who is paying the patent expenditures.

prototype

The prototype is well defined and has been demonstrated successfully in at least one patient.

advantages

The introduction of the new treatment has commercial (e.g. shorter hospital stay; less re-interventions) and medical advantages (improved patient quality of life).

dedication

The invention team has to make time and dedication available for the project, and surgeons from other hospitals are willing to participate in clinical trials.

FEASIBILITY

As the general concept of Evolve is to generate impact on the health care system, many project have to be rejected because we don’t see a route to successful implementation. We must always find a favorable ratio between risks and investments. At the end, this principle applies to all parties involved.

From the projects offered to us, we have accepted only one third

CONTACT

Want to know more?

Address

Healthy Ageing Campus

Hanzeplein 1

9700 RB Groningen

Phone

+31 6 0000 0000

E-mail

info@evolvemedical.eu